Artificial intelligence is no longer a trend: it's revolutionizing marketing. The question is no longer if it will transform your practices, but when and above all how. Your competitors are already automating their campaigns, personalizing on a massive scale and generating content with just a few clicks.
And what do you do?
In his new book «AI marketing: everything you need to know to do more with less», Jean-Marc Segati reveals how you can harness the power of AI to dominate your market. On the program: concrete tools, winning strategies and inspiring European examples that show that AI is not a gadget, but a means to an end. THE strategic lever of tomorrow.
Why is AI a game-changer?
AI already enables marketers to :
- Creating generative content at unprecedented speed, with impressive productivity gains.
- Personalize messages on a scale that would otherwise be impossible.
- Automatically optimize advertising campaigns to maximize ROI.
Spectacular results are already visible:
- Sanofi 180 variations created in 3 days.
- La Redoute : +49 % return on investment.
- ManoMano +31 % conversion rate.
These figures are not futuristic promises, but concrete proof that AI is already a decisive weapon in the marketing battle.
A BOOK CONCEIVED AS A ROADMAP
This book is more than just an inventory. It proposes a true methodology to transform AI from a tactical tool into a strategic partner. Documented examples, expert advice, feedback: everything is here to help decision-makers move from curiosity to action.
Here you'll find
- The essential tools to generate, test and automate.
- The pitfalls to avoid in the face of hyper-automation.
- A clear roadmap to integrate AI into your marketing processes.
About the author: Jean-Marc Segati
Born in Liège, Jean-Marc Segati has been a recognized expert in communications and advertising strategy for over 30 years. Co-founder of a Franco-Belgian network of agencies, he has advised major advertisers such as BP, Delhaize, Coca-Cola, Danone and BNP. Today, as Managing Director and strategist of the Big Success group, he continues to manage major marketing campaigns.
A prolific author, he has published several reference works, including «Advertising is back to life!», «LowCost Attitude», «The New Marketings» and now «AI Marketing». Also a novelist, his fiction explores the links between private and professional life, informed by his unique experience in the world of advertising.
CONCLUSION: FOLLOW OR LEAD?
AI is no longer an option. It is the a new strategic playground for marketers and advertisers. The real question is simple: are you going to be affected or are you going to take advantage?
A must-read : « AI marketing: everything you need to know to do more with less » by Jean-Marc Segati.
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