Digital campaign
GROUPE MACSF entrusted us with their digital campaign for their RCP-PJ offer, which protects and supports the liberal professions in the event of a dispute with a patient.
For this event, we came up with two concepts, divided into two series of 3 15-second episodes, as well as 45-second long formats. 
1. Neon lights“
Facing the camera, a doctor, a nurse and a midwife.
A red neon lights up: the problem.
It's going green: the solution, thanks to RCP-PJ.
2. Medical errors“
A more narrative and realistic approach: a surgeon, a dentist, a physiotherapist... a medical error, then the solution revealed by the RCP-PJ.
A big thank you to the entire MACSF GROUP team for your trust. 
Directed by Nitch Hiltgen
Agency: BIG Return
French 
English 