{"id":10352,"date":"2024-11-26T16:31:13","date_gmt":"2024-11-26T15:31:13","guid":{"rendered":"https:\/\/nextage.ai\/?p=10352"},"modified":"2026-03-18T22:38:08","modified_gmt":"2026-03-18T21:38:08","slug":"coca-cola-in-ia","status":"publish","type":"post","link":"https:\/\/nextage.ai\/en_en\/coca-cola-en-ia\/","title":{"rendered":"Coca Cola in AI"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"10352\" class=\"elementor elementor-10352\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9b97ffd e-flex e-con-boxed e-con e-parent\" data-id=\"9b97ffd\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-070946d e-con-full e-flex e-con e-child\" data-id=\"070946d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8dd0aa2 elementor-widget elementor-widget-text-editor\" data-id=\"8dd0aa2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h1 class=\"p1\"><span class=\"s1\">Coca-Cola reinvents its Christmas advertising with generative AI<\/span><\/h1><p class=\"p1\"><span class=\"s1\">Coca-Cola has taken the next step in advertising innovation with the launch of its 2024 Christmas campaign, generated entirely by artificial intelligence. This bold initiative marks a turning point in the advertising industry and demonstrates the creative potential of AI.<\/span><\/p><p class=\"p1\"><span class=\"s1\">The campaign consists of three separate ads, each produced by a studio specializing in AI:<\/span><\/p><ol class=\"ol1\"><li class=\"li4\"><b><\/b><span class=\"s1\"><b>\u00abUnexpected Santa\u00bb<\/b>\u00a0: Produced by Wild Card, this ad features winter landscapes and festive themes with no human representation.<br \/><br \/><\/span><\/li><li class=\"li4\"><b><\/b><span class=\"s1\"><b>\u00abSecret Santa\u00bb<\/b>\u00a0: Created by Secret Level, this ad uses AI models such as Kling, Leonardo and Runway. It incorporates digital actors created with the authorization of real people.<br \/><br \/><\/span><\/li><li class=\"li4\"><b><\/b><span class=\"s1\"><b>\u00abSilver Santa\u00bb<\/b>\u00a0: Produced by Silverside AI in collaboration with creative agency Pereira O'Dell, this ad focuses on festive animals.<br \/><br \/><\/span><\/li><\/ol><p class=\"p1\"><span class=\"s1\">Despite the use of cutting-edge technology, Coca-Cola has managed to preserve the essence of its traditional festive spirit. Advertisements still feature the brand's signature elements: snowy landscapes, festive animals and the iconic Coca-Cola trucks.<\/span><\/p><p class=\"p1\"><span class=\"s1\">The use of AI in this campaign offers several advantages:<\/span><\/p><ul class=\"ul1\"><li class=\"li4\"><span class=\"s1\"><b>Production speed<\/b>\u00a0AI creates warm, immersive visuals in record time<\/span><\/li><li class=\"li4\"><span class=\"s1\"><b>Cost reduction<\/b>\u00a0Coca-Cola optimizes its advertising budget by eliminating the need for costly shoots in snowy locations<\/span><\/li><li class=\"li4\"><span class=\"s1\"><b>Creative flexibility<\/b> AI opens up new visual possibilities while respecting the brand's heritage<\/span><\/li><\/ul><p class=\"p1\"><span class=\"s1\">Cette campagne novatrice de Coca-Cola d\u00e9montre comment l&rsquo;IA peut \u00eatre utilis\u00e9e pour cr\u00e9er des publicit\u00e9s captivantes tout en pr\u00e9servant l&rsquo;identit\u00e9 de marque. Elle ouvre la voie \u00e0 de nouvelles possibilit\u00e9s dans le domaine de la publicit\u00e9 et de la cr\u00e9ation de contenu. nous en parlons souvent chez Nextage.ai.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ef9f92 elementor-widget elementor-widget-video\" data-id=\"1ef9f92\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/XB4MhHfENdQ&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Coca-Cola vient de franchir une nouvelle \u00e9tape dans l\u2019innovation publicitaire en lan\u00e7ant sa campagne de No\u00ebl 2024 enti\u00e8rement g\u00e9n\u00e9r\u00e9e par intelligence artificielle. <\/p>","protected":false},"author":2,"featured_media":10357,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[31],"tags":[],"class_list":["post-10352","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agence"],"acf":[],"_links":{"self":[{"href":"https:\/\/nextage.ai\/en_en\/wp-json\/wp\/v2\/posts\/10352","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nextage.ai\/en_en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nextage.ai\/en_en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nextage.ai\/en_en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/nextage.ai\/en_en\/wp-json\/wp\/v2\/comments?post=10352"}],"version-history":[{"count":1,"href":"https:\/\/nextage.ai\/en_en\/wp-json\/wp\/v2\/posts\/10352\/revisions"}],"predecessor-version":[{"id":17238,"href":"https:\/\/nextage.ai\/en_en\/wp-json\/wp\/v2\/posts\/10352\/revisions\/17238"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nextage.ai\/en_en\/wp-json\/wp\/v2\/media\/10357"}],"wp:attachment":[{"href":"https:\/\/nextage.ai\/en_en\/wp-json\/wp\/v2\/media?parent=10352"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nextage.ai\/en_en\/wp-json\/wp\/v2\/categories?post=10352"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nextage.ai\/en_en\/wp-json\/wp\/v2\/tags?post=10352"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}