{"id":10352,"date":"2024-11-26T16:31:13","date_gmt":"2024-11-26T15:31:13","guid":{"rendered":"https:\/\/nextage.ai\/?p=10352"},"modified":"2026-03-18T22:38:08","modified_gmt":"2026-03-18T21:38:08","slug":"coca-cola-in-ia","status":"publish","type":"post","link":"https:\/\/nextage.ai\/en_en\/coca-cola-en-ia\/","title":{"rendered":"Coca Cola in AI"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"10352\" class=\"elementor elementor-10352\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9b97ffd e-flex e-con-boxed e-con e-parent\" data-id=\"9b97ffd\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-070946d e-con-full e-flex e-con e-child\" data-id=\"070946d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8dd0aa2 elementor-widget elementor-widget-text-editor\" data-id=\"8dd0aa2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h1 class=\"p1\"><span class=\"s1\">Coca-Cola reinvents its Christmas advertising with generative AI<\/span><\/h1><p class=\"p1\"><span class=\"s1\">Coca-Cola has taken the next step in advertising innovation with the launch of its 2024 Christmas campaign, generated entirely by artificial intelligence. This bold initiative marks a turning point in the advertising industry and demonstrates the creative potential of AI.<\/span><\/p><p class=\"p1\"><span class=\"s1\">The campaign consists of three separate ads, each produced by a studio specializing in AI:<\/span><\/p><ol class=\"ol1\"><li class=\"li4\"><b><\/b><span class=\"s1\"><b>\u00abUnexpected Santa\u00bb<\/b>\u00a0: Produced by Wild Card, this ad features winter landscapes and festive themes with no human representation.<br \/><br \/><\/span><\/li><li class=\"li4\"><b><\/b><span class=\"s1\"><b>\u00abSecret Santa\u00bb<\/b>\u00a0: Created by Secret Level, this ad uses AI models such as Kling, Leonardo and Runway. It incorporates digital actors created with the authorization of real people.<br \/><br \/><\/span><\/li><li class=\"li4\"><b><\/b><span class=\"s1\"><b>\u00abSilver Santa\u00bb<\/b>\u00a0: Produced by Silverside AI in collaboration with creative agency Pereira O'Dell, this ad focuses on festive animals.<br \/><br \/><\/span><\/li><\/ol><p class=\"p1\"><span class=\"s1\">Despite the use of cutting-edge technology, Coca-Cola has managed to preserve the essence of its traditional festive spirit. Advertisements still feature the brand's signature elements: snowy landscapes, festive animals and the iconic Coca-Cola trucks.<\/span><\/p><p class=\"p1\"><span class=\"s1\">The use of AI in this campaign offers several advantages:<\/span><\/p><ul class=\"ul1\"><li class=\"li4\"><span class=\"s1\"><b>Production speed<\/b>\u00a0AI creates warm, immersive visuals in record time<\/span><\/li><li class=\"li4\"><span class=\"s1\"><b>Cost reduction<\/b>\u00a0Coca-Cola optimizes its advertising budget by eliminating the need for costly shoots in snowy locations<\/span><\/li><li class=\"li4\"><span class=\"s1\"><b>Creative flexibility<\/b> AI opens up new visual possibilities while respecting the brand's heritage<\/span><\/li><\/ul><p class=\"p1\"><span class=\"s1\">This innovative Coca-Cola campaign demonstrates how AI can be used to create captivating advertising while preserving brand identity. It paves the way for new possibilities in advertising and content creation. We often talk about it at Nextage.ai.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ef9f92 elementor-widget elementor-widget-video\" data-id=\"1ef9f92\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/XB4MhHfENdQ&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Coca-Cola vient de franchir une nouvelle \u00e9tape dans l\u2019innovation publicitaire en lan\u00e7ant sa campagne de No\u00ebl 2024 enti\u00e8rement g\u00e9n\u00e9r\u00e9e par intelligence artificielle. <\/p>","protected":false},"author":2,"featured_media":10357,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[31],"tags":[],"class_list":["post-10352","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agence"],"acf":[],"_links":{"self":[{"href":"https:\/\/nextage.ai\/en_en\/wp-json\/wp\/v2\/posts\/10352","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nextage.ai\/en_en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nextage.ai\/en_en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nextage.ai\/en_en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/nextage.ai\/en_en\/wp-json\/wp\/v2\/comments?post=10352"}],"version-history":[{"count":1,"href":"https:\/\/nextage.ai\/en_en\/wp-json\/wp\/v2\/posts\/10352\/revisions"}],"predecessor-version":[{"id":17238,"href":"https:\/\/nextage.ai\/en_en\/wp-json\/wp\/v2\/posts\/10352\/revisions\/17238"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nextage.ai\/en_en\/wp-json\/wp\/v2\/media\/10357"}],"wp:attachment":[{"href":"https:\/\/nextage.ai\/en_en\/wp-json\/wp\/v2\/media?parent=10352"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nextage.ai\/en_en\/wp-json\/wp\/v2\/categories?post=10352"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nextage.ai\/en_en\/wp-json\/wp\/v2\/tags?post=10352"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}