{"id":14123,"date":"2025-09-04T20:55:30","date_gmt":"2025-09-04T18:55:30","guid":{"rendered":"https:\/\/nextage.ai\/?p=14123"},"modified":"2025-09-04T21:11:45","modified_gmt":"2025-09-04T19:11:45","slug":"marketing-ai-everything-you-need-to-know-to-do-more-with-less","status":"publish","type":"post","link":"https:\/\/nextage.ai\/en_en\/marketing-ia-tout-ce-que-vous-devez-savoir-pour-faire-plus-avec-moins\/","title":{"rendered":"AI marketing: everything you need to know to do more with less"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"14123\" class=\"elementor elementor-14123\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-304cc3e e-flex e-con-boxed e-con e-parent\" data-id=\"304cc3e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-a33c20f e-con-full e-flex e-con e-child\" data-id=\"a33c20f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b0e4278 elementor-drop-cap-yes elementor-drop-cap-view-default elementor-widget elementor-widget-text-editor\" data-id=\"b0e4278\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;drop_cap&quot;:&quot;yes&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5 class=\"p1\"><strong>Artificial intelligence is no longer a trend: it's revolutionizing marketing. <\/strong><strong>The question is no longer <i>if<\/i> it will transform your practices, but <i>when<\/i> and above all <i>how<\/i>. <\/strong><strong>Your competitors are already automating their campaigns, personalizing on a massive scale and generating content with just a few clicks. <\/strong><\/h5><h5 class=\"p1\"><strong>And what do you do?<\/strong><\/h5><p class=\"p1\">In his new book <b>\u00abAI marketing: everything you need to know to do more with less\u00bb<\/b>, Jean-Marc Segati reveals how you can harness the power of AI to <b>dominate your market<\/b>. On the program: concrete tools, winning strategies and inspiring European examples that show that AI is not a gadget, but a means to an end. <b>THE strategic lever<\/b> of tomorrow.<\/p><p class=\"p3\"><b>Why is AI a game-changer?<\/b><\/p><p class=\"p1\">AI already enables marketers to :<\/p><ul class=\"ul1\"><li class=\"li1\"><b>Creating generative content<\/b> at unprecedented speed, with impressive productivity gains.<\/li><li class=\"li1\"><b>Personalize messages<\/b> on a scale that would otherwise be impossible.<\/li><li class=\"li1\"><b>Automatically optimize advertising campaigns<\/b> to maximize ROI.<\/li><\/ul><p class=\"p1\">Spectacular results are already visible:<\/p><ul class=\"ul1\"><li class=\"li1\"><b>Sanofi<\/b> 180 variations created in 3 days.<\/li><li class=\"li1\"><b>La Redoute<\/b> : +49 % return on investment.<\/li><li class=\"li1\"><b>ManoMano<\/b> +31 % conversion rate.<\/li><\/ul><p class=\"p1\">These figures are not futuristic promises, but concrete proof that AI is already a decisive weapon in the marketing battle.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2d3127c e-con-full e-flex e-con e-child\" data-id=\"2d3127c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9a2d241 elementor-widget elementor-widget-image\" data-id=\"9a2d241\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.amazon.fr\/Marketing-IA-devez-savoir-faire-ebook\/dp\/B0FGWKX6HM\/\" rel=\"noopener\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"370\" height=\"470\" src=\"https:\/\/numos.cloud\/nextage-ai\/2025\/09\/Capture-decran-2025-09-04-a-20.56.54-370x470.png\" class=\"attachment-liquid-style9-lb size-liquid-style9-lb wp-image-14125\" alt=\"\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-77aad66 e-flex e-con-boxed e-con e-parent\" data-id=\"77aad66\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a3149c5 elementor-widget elementor-widget-text-editor\" data-id=\"a3149c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4 class=\"p1\"><b>A BOOK CONCEIVED AS A ROADMAP\u00a0<\/b><\/h4><p class=\"p2\">This book is more than just an inventory. It proposes a <b>true methodology<\/b> to transform AI from a tactical tool into a <b>strategic partner<\/b>. Documented examples, expert advice, feedback: everything is here to help decision-makers move from curiosity to action.<\/p><p class=\"p2\">Here you'll find<\/p><ul class=\"ul1\"><li class=\"li2\">Your <b>essential tools<\/b> to generate, test and automate.<\/li><li class=\"li2\">Your <b>pitfalls to avoid<\/b> in the face of hyper-automation.<\/li><li class=\"li2\">From advertising agency <b>clear roadmap<\/b> to integrate AI into your marketing processes.<\/li><\/ul><p class=\"p1\"><b>About the author: Jean-Marc Segati<\/b><\/p><p class=\"p2\">Born in Li\u00e8ge, <b>Jean-Marc Segati<\/b> has been a recognized expert in communications and advertising strategy for over 30 years. Co-founder of a Franco-Belgian network of agencies, he has advised major advertisers such as BP, Delhaize, Coca-Cola, Danone and BNP. Today, as Managing Director and strategist of the Big Success group, he continues to manage major marketing campaigns.<\/p><p class=\"p2\">A prolific author, he has published several reference works, including <i>\u00abAdvertising is back to life!\u00bb<\/i>, <i>\u00abLowCost Attitude\u00bb<\/i>, <i>\u00abThe New Marketings\u00bb<\/i> and now <i>\u00abAI Marketing\u00bb<\/i>. Also a novelist, his fiction explores the links between private and professional life, informed by his unique experience in the world of advertising.<\/p><h4 class=\"p1\"><b>CONCLUSION: FOLLOW OR LEAD?<\/b><\/h4><p class=\"p2\">AI is no longer an option. It is the <b>a new strategic playground<\/b> for marketers and advertisers. The real question is simple: are you going to be affected or are you going to take advantage?<\/p><p class=\"p2\"><b>A must-read<\/b> : <i>\u00ab <a href=\"https:\/\/www.amazon.fr\/Marketing-IA-devez-savoir-faire-ebook\/dp\/B0FGWKX6HM\/\" rel=\"noopener\">AI marketing: everything you need to know to do more with less<\/a> \u00bb<\/i> by Jean-Marc Segati.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>L\u2019intelligence artificielle n\u2019est plus une tendance : elle est en train de r\u00e9volutionner le marketing. La question n\u2019est plus si elle va transformer vos pratiques, mais quand et surtout comment. Vos concurrents automatisent d\u00e9j\u00e0 leurs campagnes, personnalisent \u00e0 grande \u00e9chelle et g\u00e9n\u00e8rent du contenu en quelques clics. Et vous, que faites-vous ? Dans son nouveau [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":13176,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-14123","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"_links":{"self":[{"href":"https:\/\/nextage.ai\/en_en\/wp-json\/wp\/v2\/posts\/14123","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nextage.ai\/en_en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nextage.ai\/en_en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nextage.ai\/en_en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/nextage.ai\/en_en\/wp-json\/wp\/v2\/comments?post=14123"}],"version-history":[{"count":11,"href":"https:\/\/nextage.ai\/en_en\/wp-json\/wp\/v2\/posts\/14123\/revisions"}],"predecessor-version":[{"id":14135,"href":"https:\/\/nextage.ai\/en_en\/wp-json\/wp\/v2\/posts\/14123\/revisions\/14135"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nextage.ai\/en_en\/wp-json\/wp\/v2\/media\/13176"}],"wp:attachment":[{"href":"https:\/\/nextage.ai\/en_en\/wp-json\/wp\/v2\/media?parent=14123"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nextage.ai\/en_en\/wp-json\/wp\/v2\/categories?post=14123"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nextage.ai\/en_en\/wp-json\/wp\/v2\/tags?post=14123"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}