{"id":15098,"date":"2025-11-02T21:10:38","date_gmt":"2025-11-02T20:10:38","guid":{"rendered":"https:\/\/nextage.ai\/?p=15098"},"modified":"2025-11-02T21:13:15","modified_gmt":"2025-11-02T20:13:15","slug":"macsf-rcp-pj","status":"publish","type":"post","link":"https:\/\/nextage.ai\/en_en\/macsf-rcp-pj\/","title":{"rendered":"MACSF - RCP PJ"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"15098\" class=\"elementor elementor-15098\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7007e76a e-flex e-con-boxed e-con e-parent\" data-id=\"7007e76a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-419d341a elementor-widget elementor-widget-text-editor\" data-id=\"419d341a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4>Digital campaign<\/h4>\n<div class=\"vc_col-sm-6 wpb_column column_container vc_column_container col child_column padding-1-percent inherit_tablet inherit_phone\" data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\">\n<div class=\"vc_column-inner\">\n<div class=\"wpb_wrapper\">\n<div class=\"wpb_text_column wpb_content_element\">\n<div class=\"wpb_wrapper\">\n<div class=\"xt0psk2\">\n<p class=\"_ap3a _aaco _aacu _aacx _aad7 _aade\" dir=\"auto\"><img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/16.0.1\/svg\/1f3ac.svg\" alt=\"\ud83c\udfac\" \/> GROUPE MACSF entrusted us with their digital campaign for their RCP-PJ offer, which protects and supports the liberal professions in the event of a dispute with a patient.<\/p>\n<p>For this event, we came up with two concepts, divided into two series of 3 15-second episodes, as well as 45-second long formats. <img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/16.0.1\/svg\/1f447.svg\" alt=\"\ud83d\udc47\" \/><\/p>\n<p class=\"_ap3a _aaco _aacu _aacx _aad7 _aade\" dir=\"auto\">1. Neon lights\u201c<br \/>Facing the camera, a doctor, a nurse and a midwife.<br \/>A red neon lights up: the problem.<br \/>It's going green: the solution, thanks to RCP-PJ.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><!-- \/wp:heading --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3164bce e-flex e-con-boxed e-con e-parent\" data-id=\"3164bce\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e8003ce elementor-widget elementor-widget-video\" data-id=\"e8003ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/numos.cloud\/nextage-ai\/2025\/10\/MACSF-RCP-PJ-2025-NEONS-MASHUP-PAD-169.mp4\" controls=\"\" preload=\"metadata\" controlslist=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8de4ab5 e-flex e-con-boxed e-con e-parent\" data-id=\"8de4ab5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2b0ba79 elementor-widget elementor-widget-text-editor\" data-id=\"2b0ba79\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00a0<\/p>\n<p>2. Medical errors\u201c<br \/>A more narrative and realistic approach: a surgeon, a dentist, a physiotherapist... a medical error, then the solution revealed by the RCP-PJ.<\/p>\n<p>A big thank you to the entire MACSF GROUP team for your trust. <img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/16.0.1\/svg\/1f64f.svg\" alt=\"\ud83d\ude4f\" \/><\/p>\n<p><img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/16.0.1\/svg\/1f3a5.svg\" alt=\"\ud83c\udfa5\" \/> Directed by Nitch Hiltgen<br \/><img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/16.0.1\/svg\/1f4a1.svg\" alt=\"\ud83d\udca1\" \/> Agency: BIG Return<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3064c9e e-flex e-con-boxed e-con e-parent\" data-id=\"3064c9e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9317b47 elementor-widget elementor-widget-video\" data-id=\"9317b47\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/numos.cloud\/nextage-ai\/2025\/10\/MACSF-RCP-PJ-2025-EMD-MASHUP-PAD-169.mp4.mp4\" controls=\"\" preload=\"metadata\" controlslist=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Campagne digitale Le GROUPE MACSF nous a fait confiance pour sa campagne digitale autour de son offre RCP-PJ, qui prot\u00e8ge et accompagne les professions lib\u00e9rales de sant\u00e9 en cas de litige avec un patient. Pour cette prise de parole, nous avons imagin\u00e9 deux concepts, d\u00e9clin\u00e9s en deux s\u00e9ries de 3 \u00e9pisodes de 15 secondes, ainsi [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":15099,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-15098","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"_links":{"self":[{"href":"https:\/\/nextage.ai\/en_en\/wp-json\/wp\/v2\/posts\/15098","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nextage.ai\/en_en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nextage.ai\/en_en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nextage.ai\/en_en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/nextage.ai\/en_en\/wp-json\/wp\/v2\/comments?post=15098"}],"version-history":[{"count":4,"href":"https:\/\/nextage.ai\/en_en\/wp-json\/wp\/v2\/posts\/15098\/revisions"}],"predecessor-version":[{"id":15103,"href":"https:\/\/nextage.ai\/en_en\/wp-json\/wp\/v2\/posts\/15098\/revisions\/15103"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nextage.ai\/en_en\/wp-json\/wp\/v2\/media\/15099"}],"wp:attachment":[{"href":"https:\/\/nextage.ai\/en_en\/wp-json\/wp\/v2\/media?parent=15098"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nextage.ai\/en_en\/wp-json\/wp\/v2\/categories?post=15098"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nextage.ai\/en_en\/wp-json\/wp\/v2\/tags?post=15098"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}