Coca-Cola reinvents its Christmas advertising with generative AI

Coca-Cola has taken the next step in advertising innovation with the launch of its 2024 Christmas campaign, generated entirely by artificial intelligence. This bold initiative marks a turning point in the advertising industry and demonstrates the creative potential of AI.

The campaign consists of three separate ads, each produced by a studio specializing in AI:

1. «Unexpected Santa» : Produced by Wild Card, this ad features winter landscapes and festive themes with no human representation.
   
   
2. «Secret Santa» : Created by Secret Level, this ad uses AI models such as Kling, Leonardo and Runway. It incorporates digital actors created with the authorization of real people.
   
   
3. «Silver Santa» : Produced by Silverside AI in collaboration with creative agency Pereira O'Dell, this ad focuses on festive animals.
   
   

Despite the use of cutting-edge technology, Coca-Cola has managed to preserve the essence of its traditional festive spirit. Advertisements still feature the brand's signature elements: snowy landscapes, festive animals and the iconic Coca-Cola trucks.

The use of AI in this campaign offers several advantages:

• Production speed AI creates warm, immersive visuals in record time
• Cost reduction Coca-Cola optimizes its advertising budget by eliminating the need for costly shoots in snowy locations
• Creative flexibility AI opens up new visual possibilities while respecting the brand's heritage

This innovative campaign from Coca-Cola demonstrates how AI can be used to create captivating ads while preserving brand identity. It opens the door to new possibilities in advertising and content creation. We talk about it often at Nextage.ai.