Brief-to-broadcast time
vs traditional production
AI tools are accessible to everyone. Yet some brands break through — while others industrialize mediocrity. The difference: creative direction.
The paradox of 2026:
Runway, Seedance, Midjourney, Kling — similar tools, similar pricing for everyone. Yet the results are radically uneven. The question is no longer "Do you have access to the tool?" but "do you actually know how to drive it?"
Clients & production examples
Concrete results
Brief-to-broadcast time
vs traditional production
Cost per campaign
vs traditional production
From brief to final delivery
— Express Videos
60 minutes. Free. No commitment.
Register for freeFree registration on Livestorm · Replay available for registered attendees
Speakers
Creative Director · AI Video Expert
27 years in art direction · 400+ professionals trained · Founder of Absolutely AI
Creative and art director for 27 years in advertising, film, and generative AI. Founder of Absolutely AI, an "AI-First" studio specializing in cinematic and generative content, and co-founder of BrainShift AI. AI VFX consultant for studios and agencies. Trainer and speaker in masterclasses with over 400 professionals trained. Creator for Coca-Cola, Michelin, Bosch, Milka, and Ford. Member of the Prompt Club and ANIA. Ranked among the Top 100 Creative LinkedIn Voices in France.
I don't manage tools. I lead a vision. AI is the medium — the aesthetic is me.
Co-Founder · Nextage.ai
Founding partner of BigSuccess · Advertising expert and published author · Former Saatchi & Saatchi, TBWA and Grey
Advertising expert, Jean-Marc worked at some of the world's largest agencies — Saatchi & Saatchi, TBWA, Grey — before founding the Big Success group and co-creating Nextage.ai. A published author, strategic brand consultant, and expert in digital transformation and artificial intelligence, he has been supporting European advertisers for over 20 years on global communication, brand-building, and creative performance challenges.
Competitive advantage is no longer access to the tool. It's the ability to operate it with creative intent.
NEXTAGE.AI
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