Our summer newsletter: The EU AI Act, a new AI director, and a challenge for your eye.

The EU AI Act's transparency rules take effect August 2nd, 2026. If your team publishes AI-generated content, this edition is the one to read. Alongside our compliance guide, meet a new AI directing talent in our hub, and test your eye against our new "spot the AI" video series.

Is Your Content Ready for August 2nd?

Brands publishing AI-generated content now face transparency obligations under the EU AI Act — and fines of up to €15M for non-compliance. Most marketing and content teams haven't had the time to map out what this actually requires of them.

That's why we built a free guide covering what you're exposed to and what to do about it: the questions your legal and procurement teams are already asking, a framework for evaluating any AI tool you're using or considering, a step-by-step readiness plan you can start this week (with ready-to-use AI prompts), and what responsible AI production looks like in practice. 12 chapters, in English and French.

Get the free AI Content Compliance guide →

Meet Aurélien Lejeune-Pompidou — Nextage Talent Spotlight

Que se passe-t-il lorsqu’un réalisateur fort de quinze ans d’expérience dans la publicité délaisse la caméra traditionnelle au profit d’outils d’IA, sans pour autant sacrifier la narration ? Aurélien Lejeune-Pompidou a passé plus d’une décennie à concevoir des campagnes et des films pour de grandes marques. Sa vision : l’IA est un nouvel outil au service du récit, et non un substitut.

Il conjugue direction artistique, narration et expertise cinématographique pour que chaque image soit à la hauteur des standards d’une production traditionnelle : une idée forte, une émotion authentique et une signature visuelle reconnaissable. C’est le principe qui guide tous les projets de notre hub : l’IA prend en charge le travail technique, tandis qu’une direction artistique senior garantit la parfaite adéquation avec l’identité de la marque.

Can You Spot the AI?

We're publishing a new series on LinkedIn, every Tuesday: short videos where we ask you to guess which parts were human-directed and which were AI-generated. Most people get it wrong at least once.

A Project in Mind?

Whether you have a clear brief or a half-formed idea, we can help you shape it into something worth making.

Get in touch