Our summer newsletter: The EU AI Act, a new AI director, and a challenge for your eye.

The EU AI Act's transparency rules take effect August 2nd, 2026. If your team publishes AI-generated content, this edition is the one to read. Alongside our compliance guide, meet a new AI directing talent in our hub, and test your eye against our new "spot the AI" video series.

Is Your Content Ready for August 2nd?

Brands publishing AI-generated content now face transparency obligations under the EU AI Act — and fines of up to €15M for non-compliance. Most marketing and content teams haven't had the time to map out what this actually requires of them.

That's why we built a free guide covering what you're exposed to and what to do about it: the questions your legal and procurement teams are already asking, a framework for evaluating any AI tool you're using or considering, a step-by-step readiness plan you can start this week (with ready-to-use AI prompts), and what responsible AI production looks like in practice. 12 chapters, in English and French.

Get the free AI Content Compliance guide →

Meet Aurélien Lejeune-Pompidou — Nextage Talent Spotlight

What happens when a director with fifteen years of experience in advertising sets aside the traditional camera in favor of AI tools, without sacrificing storytelling? Aurélien Lejeune-Pompidou has spent more than a decade designing campaigns and films for major brands. His vision: AI is a new tool in the service of the story, not a substitute.

He combines art direction, storytelling and cinematic expertise so that every frame meets the standards of a traditional production: a strong idea, an authentic emotion and a recognizable visual signature. This is the principle that guides every project in our hub: AI handles the technical work, while senior art direction ensures a perfect fit with the brand's identity.

Can You Spot the AI?

We're publishing a new series on LinkedIn, every Tuesday: short videos where we ask you to guess which parts were human-directed and which were AI-generated. Most people get it wrong at least once.

A Project in Mind?

Whether you have a clear brief or a half-formed idea, we can help you shape it into something worth making.

Get in touch