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MACSF – Madelin Libéraux Offer
MACSF – Madelin Libéraux Offer
MACSF – Madelin Libéraux Offer

MACSF – Madelin Libéraux Offer

TV / Digital advertising

MACSF (Insurance Mutual for French Healthcare Professionals) commissioned us to produce a film promoting its Madelin Libéraux offer, which allows self-employed professionals to deduct a portion of their health and disability insurance premiums from their taxes.
We proposed an offbeat concept that draws a parallel between the daily pressures faced by self-employed professionals in securing their health and disability coverage, and the solutions offered by MACSF to reduce their tax burden by deducting health, disability, and retirement contributions from their non-commercial profits.

Director: Christophe Maïa Michalon

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