MACSF

MACSF (Mutuelle d'Assurance du Corps de Santé Français) called on us as part of its digital campaign to promote its RCP-PJ offer, which provides healthcare professionals with protection and support in the event of a dispute with a patient. In AI, we produced two series of three 15-second episodes in two 45-second long formats, with two different creative approaches: - The “Neons”: facing the camera, a doctor, a nurse and a midwife. Behind them, a red neon lights up to symbolize the problem... then turns green when the CPR-JP provides the solution. - Medical errors“: with a more realistic, narrative approach, we see a surgeon, a dentist and a physiotherapist on screen, followed by a medical error, before revealing the solution thanks to CPR-PJ. The goal: to create realistic, engaging videos tailored to their target audience thanks to AI.